![]() ![]() Telegram currently sells sponsored ads in chat groups of more than 1,000 people, but it is unclear how much income this generates. Telegram CEO and founder Pavel Durov said the company's costs could be covered if at least 2.5% of its user base adopted premium, meaning it is aiming for annual revenues of around $1.1 billion from the initiative. The company recently announced it will introduce a premium service for $4.99 per month aimed at businesses and power users, with a host of benefits, including the ability to send large files of up to 4 GB, faster downloads and exclusive stickers. While free messaging apps are famously hard to monetize, Telegram Messenger LLP is looking to its newly launched premium service to generate enough revenues to sustain its business model.
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